Pay Per Click Advertising Client Questionnaire

Client Name:

Website

Actual URL of desired Landing Page(s):

Have you previously done a PPC campaign?

Yes
No

If yes, Please provide Username and password to access the data:

Username:

Password:

Have you engaged in focused search engine optimization for organic search results?

Yes
No

Campaign Package:

Initiation
Transition
Expansion
Domination

Monthly "click" budget:

Note: Actual spending is generally under the budgeted amount, though the first month will occasionally exceed budget slightly.

What geographic area(s) do you want to target with your PPC campaign?

What is the primary action you want a visitor who arrives at your site through this campaign to take?

Others:

How do you plan to track the actions uniquely generated by this campaign?

Others:

Is Google analytics or other tracking Installed?

Yes
No

If yes, Please provide Username and password to access the data:

Username:

Note: If no analytics is currently installed, the code will be generated from the PPC campaign and passed on for insertion into your website by your webmaster.

Password:

Note: If no analytics is currently installed, the code will be generated from the PPC campaign and passed on for insertion into your website by your webmaster.

What is your average annual customer value:

The number of leads it takes you to acquire such a customer via........

Phone:

Website Visitors:

Walk in:

Others:

The average value per lead:(annual customer value/# leads to get customer):

The price you are willing to pay to acquire a lead:

What is your best guess at the top three keyword phrases for your campaign?

Eg: for a car dealer it might be "new cars Vancouver," "Vancouver car dealers," Vancouver Ford dealers"

Are there any obvious modifiers to apply to your primary keywords, such as model types. locations, colors, etc?

Eg: new Ford F150 Vancouver (If you have any sort of keyword list at all, please send it to us.)

In one or two sentences, describe what a successful PPC campaign will look like for you and your business:

Anything else you can tell us that urhll help us understand your business better and build a strong campaign?